This is how I approach mentoring which shows why its different from consulting:
A Mentor is someone to be accountable to. Too often business owners neglect the management and marketing of their business because of lack of time, inertia or simply putting things off till tomorrow. Sharing your goals with your Mentor means that your mentor will want to know why things have been put off or have lapsed.
A Mentor is someone who helps you refine and implement your ideas. You may have great ideas but while some can easily be put into practice, others will be harder and need refinement before you proceed. A Mentor should have a vast knowledge of marketing strategies, why and how they work and what can prevent them from being effective.
A Mentor is someone who has ideas to grow your business. Your Mentor endeavours to make your time together educational to help you understand business principles and apply them in the future. When you run out of ideas on how to sell your products and services both your mentor and the knowledge you are gaining will help you to look in new directions.
A Mentor is someone who has the contacts you need. Your Mentor is a networker and source of information to help you find contacts for business, equipment or investment advice.
A Mentor is someone on the outside, looking in. Its too easy for owners and managers to become immune to the daily noise of their business - the clarity with which you view your business clouds after time. Your Mentor brings a fresh perspective to look at you and your business, knows what to look for and most importantly, sees what your customers see.